The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. It was found by Bill Bowerman and Phil Knight in the year 1964. Nike is headquartered in Beaverton, Oregon, USA. is an American multinational corporation. JOURNAL OF YUNNAN AGRICULTURAL UNIVERSITY(Natural Science), 2008, 23(S1): 188-192.An Overview of Nike. Research of SWOT Analysis and Countermeasures on Green Agriculture Development of West Fujian Mountainous Area. Identifying company opportunities and threats are critical for planning.SWOT analysis is a tool that assists you to assess the Strengths, Weaknesses, Opportunities, and Threats involved in any organization. Proper planning is how businesses continue to thrive decades after opening. But by identifying them, you can plan for outcomes. Often, these factors are out of your control. External factors in SWOT analysis are opportunities and threats. Swot analaysis SWOT (aka Strengths, Weakness, Opportunities, and Threats) is an analysis that can be done on a project, department, organisation or entire sector, no matter .External factors.